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The New Miss Brand

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New Miss Hat & James Meredith

The story behind the "New Miss" hat worn and endorsed by James H. Meredith.

Pastor Robert West gifted James H. Meredith, his first "New Miss" baseball hat over a year ago. Meredith was the first black man to attend the University of Ole Miss in 1962, after a long hard fought legal battle. Pastor West said said "The day James Meredith stepped onto the campus of The University of Mississippi it was no longer "Ole Miss".  It ceased to exist. It was now "New Miss" and Meredith should never promote the Old Miss. " To learn more visit The New Miss Brand The New Miss Brand Story


A portion of the proceeds from the sale of the New Miss merchandise will go to The James Meredith Interpretive Center.

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to read more about the New Miss Brand and how we started check out this article The New Miss Brand Story